Communicating with Customers


Communicating with Customers


PO 3


Customer Service Message

Photograph of an organisation/business exterior.

Negative: The front of this shop isn’t very inviting as the windows don’t have much clothing/goods in them, it generally does not tell the customer what they are selling. In fact, you can’t really tell what’s being sold.

The entrance is very dark.

The upper story home window is messy and disorganised.


I would recommend placing more lighting externally, at the entrance, plus much more lighting on the windows, so the customer can see accurately what is on the market.

Put mannequins on the bottom and top windows, showing the client what attire is on sales inside, and some of the other items they offer, e.g. curtains and children’s outfits.

Customer Service Message

Photograph of an organisation/business exterior

Positive: This photograph reveals the Woodstock Hotel that is a beautiful hotel close to the centre of Ennis yet has a country look and feel to it. The access is nice and inviting, with beautiful lighting and stained cup. The cut natural stone gives this hotel personality. The entrance also caters for the disabled with wheelchair access.There are large flower pots that have evergreen shrubs planted, which breaks up the grey of the natural stone.

Customer thesis synonym Service Message

A display shot of an organisation’s website.

Positive: Guiney’s employ a good website, showing all the departments that you can browse through. It shows you what’s best value at the moment and weekly deals that are in store at present. It tells you that they admit the One4all vouchers from An post. The customer can phone within their order between times. The customer can subscribe for

their newsletter and it’s all private. This site is very user friendly.

Customer Service Message

A Screen shot of an organisation’s website


I was looking to acquire a glass home in Ireland and came across this website.

I felt frustrated striving to get around around it as I possibly could not find anything near to what I wanted, in fact they said they had certain sizes of cup houses but they were impossible to find upon this page, which if you ask me is false advertising. In addition, it said there was a cost list but there wasn’t one. There were very few pages of information compared to what the page said. I rang the number on the page many times for help, but nobody answered.

Recommendation:I would recommend they hire a web designer, it doesn’t cost a lot, but it would bring in money to the company. The company should then keep the website updated regularly. I would suggest then that the business retain the services of a person to remedy the phone all the time, again this would obviously generate income for them, because I as a customer gave up wanting to purchase anything because I couldn’t talk with anyone in this company.

Customer Service Message

Printed Material from and Organisation (flyer, leaflet, brochure)


The Irish Cancer Culture is a wonderful organisation, who execute a lot of work for individuals and their families suffering from cancer.

Daffidol Day is held yearly in March, this season it’s the 24the March, and the money raised goes to the what is an mixture County you are collecting in. You can donate anytime online.

This charitable organisation uses the amount of money also for patients travel to and from hospital.

Counselling services for individuals and families.

Information and products and services on Pallative care and attention and end of lifestyle care.

There is usually a freephone number, for individuals to contact a nurse for confidential suggestions and information.

See Appendix A good at the back

Printed materials from an Organisation

Negative: When you look at this flyer it doesn’t hop out at me, to notify me what it’s exactly about, actually there is quite little information on it about the food/dishes it’s serving. The background is a dark colour and takes away from the writing underneath.

Recommendations: I would advise that they would contain visuals of what foodstuff they provide. They should change the background colour, something brighter and the print therefore would contrast better against it. The font in fact should all be in bold.

See Appendix B

Customer Service Message

News Article/Clipping regarding employment conditions, corporate ethics, environmental ethics, sponsorship, etc.

Positive: Aldi have an excellent initiative in tackling food waste, by distributing left over food from the shops, to families who are in want and charitable organisations like St. Vincent’s de Paul who take care of poor people, for example those living on the roads and in shelter in the towns.

Customer Service Message

News article/clipping regarding employment circumstances, corporate ethics, environmental ethics, sponsorship, etc.

Negative: Tesco are in an ongoing struggle with about 3,000 of their workers over their pre-1996 contracts for work. Tesco wants these staff to take lower costs of pay and conditions, exactly like their new employees. Through the strike periods Tesco stores all over Ireland have lost millions of euros, because customers did not want to complete the picket line. Right now a mediator has been appointed to try to come to some agreement with both functions over this row.

Recommendations: I would advise Tesco come up with a fair package for all their employeesas they operate hard and have extended hours of work. This region does well again and these businesses are making plenty of money, why not give a fair bundle like Lidl and Aldi who have set a precedent in this article.

See Appendix C at the back.